U of T Course Registration: NEW location in September!

New Fall 2012 location!  This unique and comprehensive “FUNDAMENTALS OF RETAIL MERCHANDISING”  course is now offered at BOTH St. George Toronto campus and Mississauga UTM

No exams.  Team based assignments

  Toronto Campus Registration: httphttps://2learn.utoronto.ca/uoft/portal/instructor/instructorCourseDetails.do?method=load&sectionId=21745119s:

Mississauga Campus Registration – https://2learn.utoronto.ca/uoft/portal/instructor/instructorCourseDetails.do?method=load&sectionId=20446276

WHAT will I learn? This is not a typical “university” course.  You will be engaged entirely during the 2hr classes (6-8pm).  It is practical, recent and very comprehensive.  Course includes: Brand/Category/Operational topics over and above Merchandising and Marketing.  ALSO: Discussions on planograms/ACN Data analysis/Retail Ad Flyers/Executive Guest Speakers & much more. Retail Focus on: Food Industry (grocery and fresh), Pharmacy/Drug, General Merchandise (Seasonal/Non seasonal), Apparel, etc.

WHO is this course for? If you are in retail, this course is designed for you.  Focused for Brand/Category/Merchandising or Operational backgrounds/interests but also ideal for people as a “general interest course” in retail (marketers, HR, executive assistants, etc).   Whether your company is a large Tier (>500 people-10,000) or a smaller Entrepreneur (5-100 people), this course is designed for you.

Course available since 2008.  Student Course & Instructor Rating: Outstanding

More about Author: http://about.me/davidbartolini#services 


Term: Cognitive Dissonance

Cognitive Dissonance is a term used in retail to describe a customer’s poor post purchase experience.  Simply put, a bad feeling/experience that hangs over them after they leave.  It often leads to regret and seldom, if ever, does the customer return to the Merchant.

All retailers/merchants want to ensure that customers do not have a feeling of BUYERS REMORSE. This  ‘bad feeling’ can come from:

– The product or Brand itself not delivering as promised (ie a Merchant listed a poor product without testing it, or it is an isolated event/ defective product from the manufacturer)

– General feeling of “malaise” due to store atmosphere, location, can’t return it easily/not hassle free, etc

– The experience at the store in general is poor (ie a long customer line up, poor customer service experience, poor lighting, a crazy parking lot!, temperature, etc)

Merchants, try to leave your desk and purchase a product from your store and act as a “secret shopper” (a term used to describe someone who shops to review the WHOLE customer experience).

It won’t matter how good your programs and prices are if the overall customer experience at store level is poor.  They simply won’t come back and your target market will shop elsewhere. 

The challenge: leave your desk and go to your Retailer and ensure customers are happy with your shop experience.

More about Author: http://about.me/davidbartolini#services 

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